Monthly Archives: May 2019

Tips to Make Sure That Your Product Packaging Is Return Ready

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Online shopping has changed lives of people in many different aspects. Many people cannot imagine living without being able to shop online. The reason is that online shopping is many times easier than going into the market and buying items. You just have to log into your computer and search for the required product across different online stores.

Nevertheless, there is a drawback of online shopping and it is concerned with the inability to see the product before buying. If you look at a dress on the website you like its color, there is a fair chance of you not liking the color of actual product when it arrives at your doorstep. Furthermore, a product can also arrive damaged. In these situations, you will automatically think about returning the product.

Items which are most frequently returned mainly include clothing, footwear, and electronic goods. Some seasons turn out to be the busiest ones in terms of returns.

According to a survey, the online returns accounted for as much as 47% of the all of the parcels in the starting days of 2018. Fault in the items was noted as the most common reason for returns.

It can be very disappointing for the customers to receive items which do not meet their expectations or are damaged. And if you have not provided enough instructions about the product return, the customer may get frustrated, which is never a good thing for your business. Therefore, it is pretty important to convey clear instructions about the product returns.

You can avoid customer frustration with the help of following tips.

  • Make sure that you have provided customers with clear instructions about the product returns. You can do it by inserting the relevant information in the package. Moreover, you can describe the return policy on your website.
  • Make sure that you have used strong packaging to allow it to be reused for the returns. It gets more frustrating for the customers having to find right packaging for the product returns. You can use strong cartons and cardboard boxes in this regard.
  • Make sure that you do everything to eliminate the risk of product returns due to damage. For this purpose, you first have to use high quality packaging and you need to add a second seal to ensure proper prevention of damage to the product.

Reason Packaging Really Matters

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If you want to ensure safer delivery of your products to the customers, you will have to pay good attention to the packaging of your items. Proper packaging lowers the prospects of damages the returns.

If your item arrives at the customer’s place with damage, it would be a trouble not only for the customer but also for you. Customers will have to go through the hassle of returning the product. And you will have to bear the costs of the items because it is of no use for anyone. And it’s not the costs of only product which you are replacing with a new one. You will also have to pay again for the shipping and labor.

In this scenario, it gets really important to make sure that the packaging you are using to secure the product is well capable of providing support to the items. For this purpose, looking into the options about the materials which you can use for cushioning is very important but you have to make sure that you get an expert opinion in this regard. You wouldn’t want to end up over-packing.

Packaging is also important to promote your brand until your customer keeps unboxing the product. If you have messages and promotions about your brand printed on the packaging materials which you use inside the box, you are actually promoting your brand at different layers of the unboxing experience. The best thing about this promotion tactic is that it is free, because people around your customers are going to notice your brand and you will not have to pay single penny except for the printing costs of those messages.

Another great way of selecting the best packaging options is to let the customers suggest you about it. We are talking about online reviews in this regard. The biggest benefit of online reviews is that they can let you know what your customers think about your product. You can also ask them about their unboxing experience. Their experience will let you know about the strong and weak points related to the packaging of your products.

So, what do you really need to do in order to select the best packaging solution for your products? First, you will have to make sure that you are using the best packaging materials. Product safety is the most basic requirement to be taken care of. Then you will have to use these packaging materials for your branding advantage. You will need to make the packaging of your product eye-catching so that your customers get good vibes about your product.